Product Showcase

Joining hearts and minds to set off anew, forging ahead with determination on a new journey.


2020 was the "Year of Management Transformation" for the company, as top-level leadership demonstrated visionary foresight by assembling a brand-new management team, reorganizing the company structure, and implementing an innovative control model.

  As the spring breeze returns and gently ushers in new beginnings, all things begin to renew. On the occasion of the vibrant Spring Festival, Chengdu Haichuan extends its warmest greetings and heartfelt wishes to our valued customers who have consistently supported and collaborated with us, as well as to our dedicated employees—those who have worked tirelessly throughout the past year—and to their families. We wish you all a joyous New Year, robust health, and boundless success in everything you do!

  2020 was undeniably an extraordinary year. Faced with the sudden outbreak of COVID-19 and navigating profound, complex shifts in both the international and domestic landscapes, our dedicated team rallied together with unwavering resolve—determined to move forward no matter how challenging the circumstances. Upholding the HaiChuan spirit of "dedication and innovation," we persevered through tough times, braved thorny obstacles, overcame daunting challenges, and ultimately reaped remarkable achievements.

  Integrated management, reshaping the architecture

  2020 was the "Year of Management Transformation" for the company, as top leadership at headquarters demonstrated visionary foresight by assembling a brand-new management team, reorganizing the corporate structure, and implementing an innovative control model. Grounded in the Southwest base, the company integrated resources from its three subsidiaries, unlocking production capacity, fostering complementary strengths, and strengthening core competencies—ultimately enabling the full potential of internal collaboration within the Southwest base.

  Hone your inner strength and elevate yourself.

  In 2020, the company upgraded its lean management approach by fully implementing the 6S methodology—spanning from the workshop to team units, and ultimately embedding it into every employee’s daily routine. Thanks to the company-wide adoption of 6S, the workshop environment underwent a dramatic transformation. Today, the workplace exudes order: employees adhere to standardized practices, processes are streamlined and consistent, and materials are neatly organized according to strict specifications—resulting in a comprehensive enhancement of lean management across the board.

  Time waits for no one, but heaven rewards diligence.

  The company continues to strengthen its foundation and prioritize quality, striving relentlessly toward the goal of zero defects. Relying on a rigorous system and a pragmatic approach, it has successfully obtained certification from a reputable authority for its food safety management system. As a result, the company has seamlessly integrated its quality, environmental, food safety, and occupational health & safety management systems into a unified framework. Throughout the year, the company achieved a significant reduction in defect rates, elevating its quality management to a new level—and laying a solid foundation for delivering bottle caps to both domestic and international markets.

  Technology creates advantages; innovation drives the future.

  In fields such as coatings, printing, stamping, and QR codes—among others—technical teams have consistently embraced a spirit of innovation and reform, guided by the overarching principle of "returning to simplicity." United in purpose and drawing on collective expertise, they’ve tirelessly tackled one challenging hurdle after another. When confronted with intricately designed, specialized processes, R&D engineers have demonstrated remarkable resilience and determination, adopting the mindset that "in tough situations, courage prevails." They’ve worked relentlessly to crack even the most complex "hard nuts," driving continuous upgrades and innovations in both equipment and technology. As a result, they’ve secured numerous groundbreaking invention patents and utility model patents, helping us secure a clear market advantage. Notably, in the QR code sector, we boast a dedicated R&D team committed to pioneering cutting-edge solutions. Thanks to their deep technical expertise, we’ve remained at the industry’s forefront. Today, our QR code solutions—from simple inkjet coding to sophisticated traceability systems—have steadily improved in quality and sophistication. Each bottle cap now features a unique digital identity through the "one cap, one code" system, enabling seamless product tracking, anti-counterfeiting measures, and even reward programs. This innovative approach is igniting a new wave of value creation for our customers, unlocking fresh opportunities across the board.

  Unite our hearts and minds, and forge ahead with determination.

  In the new year, competition and growth go hand in hand. 2021 will be a "year of proactive management," as Haichuan Company, backed by the robust support of its powerful headquarters, "Shanghai Zhongrui Lipeng," will fully accelerate our efforts across five key areas: shaping our corporate culture, building a solid organizational framework, assembling a high-performing team, expanding into new markets, and driving operational efficiency—strategically positioning us to achieve our 2021 business objectives. Looking ahead, the company will continue to embrace its core philosophy of "boldly forging ahead and striving for excellence," guided by an innovative spirit that champions "only through change can we truly excel." Grounded in cutting-edge technology and smart solutions, we’ll remain committed to pioneering bottle cap innovation and R&D, leveraging our unparalleled strengths in resources, talent, and technological expertise. With the vision of becoming a global leader in the packaging industry, we’re poised to usher in a new era of unprecedented growth and transformation!


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