School-Industry Collaboration: Jointly Driving Innovation and Development
Release date:
2020-12-30 10:35
Source:
On December 27, 2020, Professor Xiaolin Chen from the Department of Design at Sichuan University's College of Arts led a group of designers on a visit and inspection tour of the company. They were warmly received by Shuangfu Cao, General Manager of Shanghai Zhongrui Lipeng Luotian, and Deputy General Manager of Chengdu Haichuan.
Professor Chen Xiaolin has long been engaged in design education and research, accumulating extensive practical achievements and theoretical expertise in areas such as visual communication, packaging design, and design & marketing. He has earned numerous national patents and his design works have been featured in over 100 prestigious domestic and international competitions and major exhibitions, earning him multiple international awards. Additionally, he has served as a brand image strategist and designer for several renowned companies, including Jiannanchun, Wuliangye, Shuijingfang, Tuopai, and others.
Zhongrui Lipeng Luotian's General Manager provided Professor Chen and the designers with a detailed introduction to Haichuan's corporate culture, the company's development journey, and its innovative philosophy: "Only through change can we truly excel."
Following this, accompanied by General Manager Luo and Vice General Manager Cao, Professor Chen led the designers on a tour of our company’s production facility, cleanroom workshop, and tinplate printing workshop, showcasing the innovative strength of Haichuan Bottle Cap Technology.
Mr. Luo and Professor Chen’s delegation discussed industry trends, development prospects, and design concepts. The two sides engaged in an in-depth conversation centered on the idea that "creativity is the very foundation of future growth, while the integration of digital technologies and the adoption of new materials will inject powerful momentum into businesses."
HaiChuan Company has consistently upheld a spirit of "innovation," actively engaging in exchanges with academic institutions, wine enterprises, and industry peers. Through these interactions, we spark creative ideas that drive technological, product, and management innovations—continuously delivering even more remarkable products to the market.
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